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Selling a home? Our marketing
makes the difference. |
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We recommend! |
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Sellers > Marketing |
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The "Beach Towne Team" has grown from 2 people selling $4 million per year, to 18 agents selling millions per month in just 3 years. In fact, we are the top selling real estate brokerage in Melbourne Beach for the second half of 2007.
How? Hard Work and Great Marketing.
If you ask a group of Realtors® what their #1 focus is, you'll get a lot of different answers. Service, helping people, management, consultancy... we do all of those things, too. But at RE/MAX Beach Towne we've always been first and foremost in the business of marketing. We market ourselves to attract listings. We market our listings to attract buyers. Buyers buy, sellers sell, and happy people tell their friends. Everyone wins. |
Without extensive, professional marketing we can never hope to OUTPERFORM the average brokerage. No thanks!
How we market our listings...
Internet Advertising |
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We believe in the power of the internet, we get thousands of visitors to our web sites every month. We really lead the way when it comes to marketing properties on the internet. Here is an example- this a nice website we created for an exclusive oceanfront home that is being built in Melbourne Beach... www.wavecrest.info These websites do a great job of directing iinterested people from magazine ads or flyers to an easily accessible source of additional information. With up to 20 pictures, aerial views, maps, driving directions and virtual tours, our listings get great exposure form these sites!
To look at one of our Virtual tours, click below... |
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Because we believe so strongly that the Internet is the best place to market homes in today's market, we currently have well over 30 websites, and we own more than 120 other domain names for future use. We run some of Brevard's most popular real estate websites. Our three most popular websites www.beachtowne.com and www.brevardnls.com and www.brevardmls.info attract over 6000 users per month in total.
Our latest innovation is the hi-tech neighborhood website, where people can check on all homes for sale in their favorite neighborhood with just one click. Here is an example of one of these popular new sites... www.aquarina.com |
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Print Advertising |
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We find that print advertising is a lot less effective than it has been in the past, but we try to maintain a quality print presence to make sure that your property gets exposure to two main groups of buyers that DO NOT typically have internet access, folks visiting here and older folks without computers. We currently run THREE FULL pages in every issue of Homes and Land magazine. We have a Premium Position, the last 3 pages of the book, on the inside of the back cover, very nice exposure for your home!!!
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This magazine is national in distribution, tops in quality and also has a popular companion website www.homesandland.com where web surfers can browse thousands of listings, and ours are featured.
Check out one of our recent Homes and Land ads... (click to enlarge) this sample ad over to the right... |
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Point of Sale advertising |
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The simplest and oldest type of real estate marketing is still one of the most effective. The good old FOR SALE sign. Of course we try to "kick it up a notch" by using oversized, reflective signs. These signs are really clean looking and eye-catching, they also reflect car headlights, so they are very noticeable at night! |
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We try to always capitalize on every marketing opportunity... so our listings always get full-color, glossy flyers in a waterproof flyer box attached to the signpost. Click to enlarge. |
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We have another type of point-of-sale print tool that we can do. We call these home books, they are a bound booklet with lots of photos and additional information like schools and demographics. We do these on request. Ask about this if you would like us to put one together for you. Click the pic to open a sample. It's an old one, but you get the idea! |
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Realtor@BeachTowne.com
411 Ocean Avenue Melbourne Beach, Florida 32951 |
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